• Iapi aims to strengthen its role representing Ireland’s creative and communications industry with its new 3-year strategy, Unlocking Impact. 
  • The strategy is informed by the industry’s increasingly complex operating environment, marked by costly regulation, global industry consolidation trends and significant technological disruption. 
  • Unlocking Impact sets out a roadmap for Iapi to expand its member services, increase policy engagement and build long-term organisational resilience. This includes a name change for the association and significant investment in evidence-based research on the impact and value of the industry’s services. 
  • The strategy is structured across 4 pillars which include policy and regulatory affairs, resilience and membership, value proposition and organisational transformation and governance. 

The Institute of Advertising Practitioners in Ireland (Iapi), the representative organisation for the creative and communications industry, has launched its new strategy entitled Unlocking Impact, a new three-year strategy aimed at repositioning the organisation as a more outward-facing, influential and resilient representative body for the creative and communications industry. 

Launched at an industry leadership event in Dublin today, the 2026-2028 strategy sets a future facing focus for the industry and will build momentum to externalise and enhance the value of the industry’s services to stakeholders across government and business.  

Siobhán Masterson, CEO, Iapi said:  

“This strategy underpins Iapi as an exemplar in working for the businesses we represent and positions the creative and communications industry as an important contributor to national economic and societal success. The strategy commits to delivering a stronger and more resilient professional member services organisation providing a comprehensive offering and an informed business voice. It comes at an inflection point for Iapi members who are presented with significant opportunity while also experiencing specific industry disruption and uncertainty as well as sharing the same challenges as other business in Ireland.” 

Geraldine Jones, Managing Director, Publicis Dublin and Iapi President, added: 

“Iapi begins its strategic implementation plan with a strong balance sheet, leadership and exceptional board representatives. This renewed focus will be underpinned by a need to strengthen our governance, our financial resilience and our membership base to empower Iapi to deliver on its ambition and purpose.” 

The launch event featured contributions from Dan O’Brien, Chief Economist at the Institute of International and European Affairs, and Dr Emma Howard, Lecturer in Behavioural Economics at Technological University Dublin, who provided insights on the international and domestic economic outlook for 2026.