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Commoditisation with Co:definery
June 10 @ 8:00 am - 5:00 pm
Growth is always a priority for agencies. And now AI is rewriting the rules when it comes to differentiation and commercial models. But a focus on tech-powered efficiency is only deepening the industry’s commoditisation problem.
In this provocative session, Robin Bonn from Co:Definery shares what the world’s most progressive agencies are doing to stay ahead, and how using this moment to redefine value, not just deliver work faster. Wherever you are on your AI journey, this talk offers powerful reframes and practical takeaways, including:
- A reality check on the commercial headwinds you can’t ignore
- Why traditional ‘best practice’ has become a liability
- Why new commercial models alone won’t solve the problem
- Five principles that power the world’s leading agencies
- How to build your own lasting competitive advantage.
If you’re serious about standing out and charging what you’re worth as AI reinvents the industry, then this session is for you. Expect bold thinking, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter.
Your ticket includes:
- Admission to the live keynote event
- A copy of Robin Bonn’s book ‘Market of One’
- An exclusive follow-on webinar where Robin will share practical guidance on applying the principles discussed in his keynote. Attendees will have the opportunity to ask Robin questions directly.
Who should attend:
This session is for everyone in an agency – from emerging talent to senior leadership – who wants fresh thinking on the future of agency growth.
Ticket pricing:
IAPI Members: €45 Non-Members: €95
Spaces are limited.
