Future of Effectiveness Conference

We will bring together some of the world’s leading thinkers in marketing effectiveness, business growth and commercial creativity for our first ever flagship conference.

We are delighted to announce our first speakers:

Nicola Tillin, SVP, LIONS Intelligence & Global MD, WARC, presenting WARC’s latest global effectiveness research, The Multiplier Playbook

Alistair Macrow, former Global CMO and CEO of McDonald’s UK & Ireland, on marketing as a commercial growth engine

Zaid Al-Qassab, former Global CEO of M&C Saatchi and former CMO of Channel 4, sharing insights from a career spanning brands, agencies and media

David Wheldon OBE, President of the World Federation of Advertisers, in conversation with Richard Curran on the future of the client-agency relationship

Ipsos B&A: Exclusive new Irish marketing effectiveness research

Senior Industry Panel Discussion

The conference will focus on building brands, driving growth and demonstrating the value of marketing effectiveness.

The event takes place at the Round Room, Mansion House on Tuesday 20 October from 9.00am–1.00pm.

Early Bird tickets are available until 31st July only. Book now and secure the best available price.

Early bird Members Price: €225 per ticket

Early bird Non-Members Price: €450 per ticket

Iapi’s Effectiveness Year is brought to you in partnership with RTÉ and supported by Allianz, Ipsos B&A and An Post.