Events
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Creative Dividend
The Creative Dividend: A Fireside chat with Andrew Tindall, System1 As part of Iapi’s Effectiveness Year, we are continuing the conversation on how creativity and media work together to drive real business growth. Earlier this month we launched the programme with insights from Beth Marchant, who introduced key findings from The Creative Dividend, the major […]
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Beyond time and materials
Online WebinarBeyond time and materials: a playbook for alternative commercial approaches. As agencies face increasing pressure to deliver impact, flexibility and accountability, many are questioning whether time-and-materials is still fit for purpose. As AI use becomes more widespread in marketing services, this issue has become even more pressing. This webinar introduces the IPA’s Pricing Playbook as […]
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Commoditisation with Co:definery
Online WebinarGrowth is always a priority for agencies. And now AI is rewriting the rules when it comes to differentiation and commercial models. But a focus on tech-powered efficiency is only deepening the industry’s commoditisation problem. In this provocative session, Robin Bonn from Co:Definery shares what the world’s most progressive agencies are doing to stay ahead, […]
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Cannes-alysis
Mark your calendars for Cannes-alysis, our annual deep-dive into the standout insights, trends and creative excellence emerging from Cannes Lions. Join us on 21st July for expert analysis, fresh perspectives and the key takeaways shaping the future of our industry. More details to follow. Contact sophie@iapi.com for more information.