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DTSTART;TZID=Europe/Dublin:20260721T080000
DTEND;TZID=Europe/Dublin:20260721T103000
DTSTAMP:20260722T091655Z
CREATED:20260623T132214Z
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SUMMARY:Cannes-alysis
DESCRIPTION:Mark your calendars for Cannes-alysis\, our annual deep-dive into the standout insights\, trends and creative excellence emerging from Cannes Lions. Join us on 21st July for expert analysis\, fresh perspectives and the key takeaways shaping the future of our industry. More details to follow. Contact sophie@iapi.com for more information.
URL:https://ccai.ie/event/cannes-alysis/
LOCATION:Dublin
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260610T080000
DTEND;TZID=Europe/Dublin:20260610T170000
DTSTAMP:20260722T092024Z
CREATED:20260623T132857Z
LAST-MODIFIED:20260722T092024Z
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SUMMARY:Commoditisation with Co:definery
DESCRIPTION:Growth is always a priority for agencies. And now AI is rewriting the rules when it comes to differentiation and commercial models. But a focus on tech-powered efficiency is only deepening the industry’s commoditisation problem. \nIn this provocative session\, Robin Bonn from Co:Definery shares what the world’s most progressive agencies are doing to stay ahead\, and how using this moment to redefine value\, not just deliver work faster. Wherever you are on your AI journey\, this talk offers powerful reframes and practical takeaways\, including: \n\nA reality check on the commercial headwinds you can’t ignore\nWhy traditional ‘best practice’ has become a liability\nWhy new commercial models alone won’t solve the problem\nFive principles that power the world’s leading agencies\nHow to build your own lasting competitive advantage.\n\n\n\n\n\nIf you’re serious about standing out and charging what you’re worth as AI reinvents the industry\, then this session is for you. Expect bold thinking\, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter. \nYour ticket includes: \n\nAdmission to the live keynote event\nA  copy of Robin Bonn’s book ‘Market of One’\nAn exclusive follow-on webinar where Robin will share practical guidance on applying the principles discussed in his keynote. Attendees will have the opportunity to ask Robin questions directly.\n\nWho should attend: \nThis session is for everyone in an agency – from emerging talent to senior leadership – who wants fresh thinking on the future of agency growth. \nTicket pricing: \nIAPI Members: €45 Non-Members: €95 \nSpaces are limited.
URL:https://ccai.ie/event/commoditisation-with-codefinery/
LOCATION:Online Webinar
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DTSTART;TZID=Europe/Dublin:20260609T130000
DTEND;TZID=Europe/Dublin:20260609T140000
DTSTAMP:20260722T091953Z
CREATED:20260623T133603Z
LAST-MODIFIED:20260722T091953Z
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SUMMARY:Beyond time and materials
DESCRIPTION:Beyond time and materials: a playbook for alternative commercial approaches.\n\n\nAs agencies face increasing pressure to deliver impact\, flexibility and accountability\, many are questioning whether time-and-materials is still fit for purpose. As AI use becomes more widespread in marketing services\, this issue has become even more pressing. This webinar introduces the IPA’s Pricing Playbook as a practical guide for agencies beginning to explore alternative remuneration models as a framework for thinking differently about how value is defined\, shared and sustained. \n\n\n\n\nWe’ll explore the principles that underpin more modern approaches to remuneration\, including aligning reward to outcomes\, and building healthier client–agency relationships. Drawing on IPA thinking and real-world agency experience\, the session will help you understand the opportunities\, challenges and common misconceptions involved. \nThis webinar is for Iapi members only.
URL:https://ccai.ie/event/beyond-time-and-materials/
LOCATION:Online Webinar
CATEGORIES:Online Webinars
ATTACH;FMTTYPE=image/jpeg:https://ccai.ie/wp-content/uploads/2026/06/Friday-EDM-Collateral-61-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260417T093000
DTEND;TZID=Europe/Dublin:20260417T103000
DTSTAMP:20260722T092206Z
CREATED:20260623T134022Z
LAST-MODIFIED:20260722T092206Z
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SUMMARY:Creative Dividend
DESCRIPTION:The Creative Dividend: A Fireside chat with Andrew Tindall\, System1\n\n\nAs part of Iapi’s Effectiveness Year\, we are continuing the conversation on how creativity and media work together to drive real business growth. \nEarlier this month we launched the programme with insights from Beth Marchant\, who introduced key findings from The Creative Dividend\, the major new body of research developed by Effie and System1 exploring the commercial impact of creative quality and media investment. \nNow we’re going deeper. \n\n\n\n\nJoin us for a live fireside conversation with System1’s Andrew Tindall\, one of the authors behind the research. While we won’t be re-presenting the same research\, we will hear directly from Andrew as he unpacks what the findings mean for agencies and brands looking to build stronger\, more effective marketing. \nThis will be followed by a live audience Q&A\, giving attendees the opportunity to probe the research and ask Andrew the questions that matter most for their business and clients. \nThe online webinar takes place on Friday 17th April\, from 9.30am – 10:30am.
URL:https://ccai.ie/event/creative-dividend/
LOCATION:Dublin
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