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DTSTART;TZID=Europe/Dublin:20261020T080000
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SUMMARY:The Future of Effectiveness Conference
DESCRIPTION:IDEAS CREATES VALUE WHEN THEY MAKE A DIFFERENCE. \nTuesday 20 October 2026\, 8:00 AM – 1:00 PM\nThe Round Room\, Mansion House\, Dublin \n\nBOOK YOUR PLACE     \n\nAccess the agenda here. \nThe Future of Effectiveness Conference is for everyone who wants to understand how creativity and communications build brands\, drive growth\, change behaviour and improve outcomes. \nIt brings together the people who create\, commission\, lead and measure the work to examine what effectiveness looks like now—and what it will demand next. \nWHY THIS CONVERSATION MATTERS NOW \nTechnological change is moving at a pace our industry has never experienced. It is changing how work is created\, distributed and valued\, while expectations of our businesses and people continue to grow. \nEffectiveness is therefore about more than measuring individual campaigns. It is about creating better work\, building stronger businesses and developing an industry that can continue to adapt and demonstrate the value it creates. \nWHAT YOU WILL TAKE AWAY \n\nFresh perspectives on the relationship between creativity and growth\nStronger examples of how ideas create business and public value\nBetter questions to bring into planning\, measurement and client conversations\nGreater confidence in demonstrating the impact of creative and communications work\nNew insight into what will make our businesses and industry more effective\n\nNEW IRISH EVIDENCE \nThe conference will also launch the first independent Ipsos analysis of Effie Ireland entries. Looking across Irish cases\, public and private sector work\, and different levels of award recognition\, the research will help us understand what Ireland’s work can teach us collectively: where impact is being created\, how it is being demonstrated and where our practice can become stronger. \nDelegates will receive access to the downloadable research brochure. \n \nSPEAKERS:  \n08.50am Opening remarks\nSiobhán Masterson\, CEO\, Creative & Communications Association \n9.00am   Rebuilding the Client-Agency Relationship for Better Business Outcomes\nZaid Al-Qassab\, former Global CEO M&C Saatchi and CMO Channel 4 and BT \n09.35am A Tale of Two Futures: What’s Next for Marketing?\nDavid Wheldon OBE\, President\, World Federation of Advertisers\, in conversation with Richard Curran \n10.00am New Effie Awards Ireland Research\nJimmy Larsen\, Director\, Ipsos B&A \n10.15am Presenting WARC’s Multiplier Playbook\nNicola Tillin\, SVP\, LIONS Intelligence & Global MD\, WARC \n10.40am Beyond the Ad: How #MakeItVisible Worked\nRyan Partridge-Wylie\, ECD\, Europe\, VML/WPP \nBREAK \n11.25am Talk of the Boardroom – The Accountability Advantage\nAlistair Macrow\, former Global CMO and UK & Ireland CEO\, McDonald’s \n11.50am Storytelling\, Brand Building and the Human Advantage in the Age of AI\nChupi Sweetman\, Founder\, Chupi\, in conversation with Richard Curran \n12.05pm Harnessing the Power of Shared Moments \nGavin Deans\, Commercial Director\, RTÉ \n12.30pm Panel: Return on Experience: Proving the Commercial Value of Brand Experiences\nClaire Corbett\, All Kinds of Magic \nDes O’Leary\, Managing Director\, Catapult \nJonny Davis\, EVP\, Allied Global Marketing \nMark McGrath\, Head of Marketing & Product\, SEAT | Cupra Ireland \n12.55pm Closing remarks\nGeraldine Jones\, Managing Director\, Publicis Dublin \n \n\nMembers Price: €295 per ticket\nNon-Members Price: €520 per ticket\n\nThe Creative & Communication Association’s Effectiveness Year is brought to you in partnership with RTÉ and supported by Allianz\, Ipsos B&A\, An Post and Design Skillnet.
URL:https://ccai.ie/event/iapis-future-of-effectiveness-conference/
LOCATION:The Round Room at the Mansion House\, Dawson Street\, Dublin 2\, Dublin\, Ireland
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20261002T100000
DTEND;TZID=Europe/Dublin:20261002T104500
DTSTAMP:20260923T104536Z
CREATED:20260923T104254Z
LAST-MODIFIED:20260923T104536Z
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SUMMARY:The Anatomy of an Effie-Winning Case with Bruno Yanagui
DESCRIPTION:The Road to Effie Awards Ireland 2027 Starts Here \nAhead of the Future of Effectiveness Conference and the launch of the Effie Awards Ireland 2027\, join Bruno Yanagui on October 2nd for a practical masterclass on identifying the hallmarks of an Effie-winning case. \nAs Global Planning Director at LOLA MullenLowe Madrid\, Bruno has worked with brands including Coca-Cola\, Magnum\, Heinz\, Google and Burger King\, earning a Cannes Lions Grand Prix\, a WARC Global Grand Prix and multiple Effie Europe awards. \nIn this practical session\, Bruno will break down the key indicators of an Effie-worthy case\, helping you assess your campaign’s potential before you even open an entry form. \nYou’ll learn:\n\nWhat separates good work from award-winning effectiveness\nThe proof points judges look for in a winning case\nHow to identify genuine Effie potential in your work\nCommon weaknesses that undermine strong entries\nLessons from some of Europe’s most effective campaigns\n\nWhether you’re planning a future Effie entry or looking to strengthen the impact story behind your work\, you’ll leave with practical insights from one of the industry’s leading effectiveness experts. \nDate: Friday\, 2nd October\nTime: 10am – 10.45am \n\nRegister here
URL:https://ccai.ie/event/the-anatomy-of-an-effie-winning-case-with-bruno-yanagui-october-2nd/
LOCATION:Online Webinar
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DTSTART;TZID=Europe/Dublin:20260902T170000
DTEND;TZID=Europe/Dublin:20260902T183000
DTSTAMP:20260722T091547Z
CREATED:20260623T132322Z
LAST-MODIFIED:20260722T091547Z
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SUMMARY:Annual Communications Lecture
DESCRIPTION:A new addition to our calendar\, the Annual Communications Lecture launches this September\, bringing one high-profile speaker in front of leaders from industry\, government\, media and civil society. Our inaugural speaker is Mark Little\, journalist\, founder of Storyful and Kinzen\, and a leading voice on trust\, technology and democracy. The lecture explores trust\, truth and how the information environment is shaping Irish society. Date: 3 September 2026. More details to follow.
URL:https://ccai.ie/event/annual-lecture/
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260721T080000
DTEND;TZID=Europe/Dublin:20260721T103000
DTSTAMP:20260722T091655Z
CREATED:20260623T132214Z
LAST-MODIFIED:20260722T091655Z
UID:10000005-1784620800-1784629800@ccai.ie
SUMMARY:Cannes-alysis
DESCRIPTION:Mark your calendars for Cannes-alysis\, our annual deep-dive into the standout insights\, trends and creative excellence emerging from Cannes Lions. Join us on 21st July for expert analysis\, fresh perspectives and the key takeaways shaping the future of our industry. More details to follow. Contact sophie@iapi.com for more information.
URL:https://ccai.ie/event/cannes-alysis/
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DTSTART;TZID=Europe/Dublin:20260610T080000
DTEND;TZID=Europe/Dublin:20260610T170000
DTSTAMP:20260722T092024Z
CREATED:20260623T132857Z
LAST-MODIFIED:20260722T092024Z
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SUMMARY:Commoditisation with Co:definery
DESCRIPTION:Growth is always a priority for agencies. And now AI is rewriting the rules when it comes to differentiation and commercial models. But a focus on tech-powered efficiency is only deepening the industry’s commoditisation problem. \nIn this provocative session\, Robin Bonn from Co:Definery shares what the world’s most progressive agencies are doing to stay ahead\, and how using this moment to redefine value\, not just deliver work faster. Wherever you are on your AI journey\, this talk offers powerful reframes and practical takeaways\, including: \n\nA reality check on the commercial headwinds you can’t ignore\nWhy traditional ‘best practice’ has become a liability\nWhy new commercial models alone won’t solve the problem\nFive principles that power the world’s leading agencies\nHow to build your own lasting competitive advantage.\n\n\n\n\n\nIf you’re serious about standing out and charging what you’re worth as AI reinvents the industry\, then this session is for you. Expect bold thinking\, tough love and a clear view on how agency businesses can move from interchangeable to irreplaceable – with plenty of space to ask the questions that matter. \nYour ticket includes: \n\nAdmission to the live keynote event\nA  copy of Robin Bonn’s book ‘Market of One’\nAn exclusive follow-on webinar where Robin will share practical guidance on applying the principles discussed in his keynote. Attendees will have the opportunity to ask Robin questions directly.\n\nWho should attend: \nThis session is for everyone in an agency – from emerging talent to senior leadership – who wants fresh thinking on the future of agency growth. \nTicket pricing: \nIAPI Members: €45 Non-Members: €95 \nSpaces are limited.
URL:https://ccai.ie/event/commoditisation-with-codefinery/
LOCATION:Online Webinar
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DTSTART;TZID=Europe/Dublin:20260609T130000
DTEND;TZID=Europe/Dublin:20260609T140000
DTSTAMP:20260722T091953Z
CREATED:20260623T133603Z
LAST-MODIFIED:20260722T091953Z
UID:10000009-1781010000-1781013600@ccai.ie
SUMMARY:Beyond time and materials
DESCRIPTION:Beyond time and materials: a playbook for alternative commercial approaches.\n\n\nAs agencies face increasing pressure to deliver impact\, flexibility and accountability\, many are questioning whether time-and-materials is still fit for purpose. As AI use becomes more widespread in marketing services\, this issue has become even more pressing. This webinar introduces the IPA’s Pricing Playbook as a practical guide for agencies beginning to explore alternative remuneration models as a framework for thinking differently about how value is defined\, shared and sustained. \n\n\n\n\nWe’ll explore the principles that underpin more modern approaches to remuneration\, including aligning reward to outcomes\, and building healthier client–agency relationships. Drawing on IPA thinking and real-world agency experience\, the session will help you understand the opportunities\, challenges and common misconceptions involved. \nThis webinar is for Iapi members only.
URL:https://ccai.ie/event/beyond-time-and-materials/
LOCATION:Online Webinar
CATEGORIES:Online Webinars
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BEGIN:VEVENT
DTSTART;TZID=Europe/Dublin:20260417T093000
DTEND;TZID=Europe/Dublin:20260417T103000
DTSTAMP:20260722T092206Z
CREATED:20260623T134022Z
LAST-MODIFIED:20260722T092206Z
UID:10000010-1776418200-1776421800@ccai.ie
SUMMARY:Creative Dividend
DESCRIPTION:The Creative Dividend: A Fireside chat with Andrew Tindall\, System1\n\n\nAs part of Iapi’s Effectiveness Year\, we are continuing the conversation on how creativity and media work together to drive real business growth. \nEarlier this month we launched the programme with insights from Beth Marchant\, who introduced key findings from The Creative Dividend\, the major new body of research developed by Effie and System1 exploring the commercial impact of creative quality and media investment. \nNow we’re going deeper. \n\n\n\n\nJoin us for a live fireside conversation with System1’s Andrew Tindall\, one of the authors behind the research. While we won’t be re-presenting the same research\, we will hear directly from Andrew as he unpacks what the findings mean for agencies and brands looking to build stronger\, more effective marketing. \nThis will be followed by a live audience Q&A\, giving attendees the opportunity to probe the research and ask Andrew the questions that matter most for their business and clients. \nThe online webinar takes place on Friday 17th April\, from 9.30am – 10:30am.
URL:https://ccai.ie/event/creative-dividend/
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