Held at the Dublin Royal Convention Centre and hosted by RTÉ’s Oliver Callan, this year’s awards honoured 8 Bronze, 5 Silver, and 4 Gold winners for their excellence in delivering measurable business impact through marketing. 

Now in its fourth year, the Effie Awards are regarded globally as the gold standard for marketing effectiveness, recognising campaigns that have delivered tangible business results through strategic insight, creativity, and flawless execution. The Irish programme, run by Iapi, forms part of this international Effie network spanning over 50 countries. 

Siobhán Masterson, CEO, Iapi, said: “The Effies highlight the power of effective marketing to grow Irish businesses and contribute to our economy and social cohesion. Effectiveness demonstrates how strategic creativity can generate measurable business outcomes – from sales growth to brand transformation.” 

2025 Effie Award Ireland winners:  

GOLD 

IT, Telecoms & Utilities 

GOLD – Core with National Broadband Ireland, “The Fibre Forecast” 

Leisure 

GOLD – Boys+Girls with NOW, “NOW You Know How Owl & Fox Delivered Growth” 

GOLD – Core and Mindshare, a WPP Media brand with Fáilte Ireland, “How Rebranding Daytrips as Daycations Safeguarded a Disrupted Sector” 

Media Idea or Innovation 

GOLD – Core with National Broadband Ireland, “The Fibre Forecast” 

SILVER  

Finance & Insurance Services 

SILVER – Core with Irish League of Credit Unions, “For Effectiveness. Not Profit.” 

New Product or Service / Renaissance 

SILVER – Core with Sky Ireland, “Effectiveness? That’s their job” 

Non-Profits 

SILVER – Publicis Dublin and Media 365 with Dublin Rape Crisis Centre, “Signs of Hope: From Reporting to Healing. How Dublin Rape Crisis Centre asserted its healing mission and encouraged survivors to reach out.” 

Positive Change – LIMITED to For Profit Brands 

SILVER – Folk VML and EssenceMediacom, a WPP Media brand with Lidl Ireland, “Turning belief into action for Women’s Gaelic Football” 

Public Service & Government 

SILVER – Boys+Girls and Core with An Post, “Sell it, Send it, Cash it in.” 

BRONZE 

Domestic Brands (Irish based goods or services) 

BRONZE – Core with Irish League of Credit Unions, “For Effectiveness. Not Profit.” 

IT, Telecoms & Utilities 

BRONZE – Publicis Dublin and Core with Flogas, “Beyond gas: how Flogas won over in dual-fuel customers” 

Media Content & Partnership 

BRONZE – Core and Forsman & Bodenfors Dublin with Allianz Ireland, “Inner Drive, Outer impact” 

BRONZE – Mindshare, a WPP Media brand and Core with Fáilte Ireland, “Locals Know Best – How A National Approach To Local Media Helped Support a Disrupted Sector” 

Public Service & Government 

BRONZE – Ringers Creative with Sport Ireland, “Her Moves, It’s Complicated” 

Small Budget – less than €50k 

BRONZE – TBWA Ireland with National Museum of Ireland, “From Classroom to Cabinet Overnight: The Mincéirí Archives” 

Sustained Effectiveness 

BRONZE – Core with Sky Ireland, “Outbelieve to outperform” 

BRONZE – The Tenth Man and PHD Media Ireland with Guinness, “From Legacy to Relevancy: How Guinness Broke Rules to Win Over a New Generation”