The Institute of Advertising Practitioners in Ireland (IAPI), the representative organisation for the advertising and communications industry, has announced the appointment of Geraldine Jones, Managing Director, Publicis Dublin, as its next President and Chair of the Board. Her two-year term will begin on 1st January 2026, succeeding Abi Moran, CEO, Folk VML. 

Representing over 80% of the industry’s workforce, IAPI members include indigenous and multinational agencies of all sizes across advertising, communications, creative, experiential and strategic disciplines, working with clients in both the public and private sectors. 

Speaking about her appointment, Geraldine Jones said: “It is a great honour to serve as IAPI President and to represent the Irish advertising and communications industry, both at home and abroad. 

Despite current global uncertainty, our industry continues to transform and provides huge opportunity to unlock sustainable economic success for our client’s businesses. My focus as President will be to work with IAPI members, the business community, government and regulators to ensure that the potential of our industry can be realised and our contribution to driving business success is recognised. My priority will be to drive meaningful progress on this agenda and ensure that as an organisation IAPI is fit for purpose delivering on the needs of members.” 

IAPI CEO, Siobhán Masterson: “We are delighted to announce Geraldine as IAPI’s new President. Geraldine’s extensive experience and leadership qualities will bring enormous momentum to delivering on IAPI’s priorities. These include addressing the operating environment for the industry and ensuring that our policy positions and initiatives deliver success for our members. We wish her every success for the next two years.” 

Geraldine Jones has held senior leadership positions at Publicis Dublin for over two decades and was appointed Managing Director in 2021, overseeing award-winning work for major Irish and international brands. Publicis Dublin is the most internationally awarded creative agency in Ireland over the last three years, having won awards across all key international shows in that period; including Cannes Lions, One Show, D&AD, CLIO, LIA, ADC, Eurobest, Mad Stars and Immortals. 

Geraldine holds a B.Sc in Management from Trinity College Dublin has been an external examiner on the TU MSc in Advertising between 2020 and 2025.