The Creative & Communications Association’s Inaugural Communications Lecture at Trinity’s Long Room Hub brought together leaders from communications, business and government to discuss one of the defining questions of our time: how do we build trust, connection and shared understanding in an age increasingly shaped by technology and AI?

Journalist, entrepreneur and author Mark Little reflected on the evolution from the Information Age and the Participation Age to what he calls the “Intention Age”.

“For the first time, you have an intentional relationship with AI technology. We now have a chance to decide our purpose with that technology.”

Mark explored how technology is reshaping trust, media and public discourse, while arguing that human connection remains at the centre of effective communication.

“It’s not the words you say, but the way you make people feel.”

“Radical listening. Be a wonderful listener and have the courage to listen first.”

The audience discussion on AI regulation, education and trust felt especially relevant given the growing debate among technology leaders about the pace of change, the need for safeguards and how emerging technologies remain aligned with human values. These conversations echoed one of the evening’s central themes: as technology becomes more powerful, how do we strengthen trust, accountability and human connection?

For us, the lecture represents more than a single event. It reflects our commitment to bringing the industry together around the issues shaping business, society and public life. As communications becomes one of the most influential forces affecting how people think, feel and act, the need for leadership, collaboration and informed debate has never been greater.

The conversation around the Age of Intention is only beginning, and we look forward to continuing it in the years ahead.

Please contact Sophie.carey@ccai.ie for more information on the event.