Business Support
We provide practical tools that help members operate more effectively.
Effectiveness Programme
This is a dedicated, industry-wide programme designed to elevate the role of marketing as a driver of business growth in Ireland. With the introduction of our biennial Effie Awards model, this year is an active and ambitious commitment to building a stronger culture of effectiveness across agencies, brands and business leadership.
The Effectiveness Year will culminate in the Future of Effectiveness Conference on 20th October 2026 – bringing together senior leaders from across Irish business to debate, challenge and shape the next chapter of marketing effectiveness. Speakers to be announced.
Pitch Programme
The Creative & Communications Association Pitch Programme was developed with the objective of bringing about consistency, transparency, and higher standards in agency selection processes for all parties in our industry.
As part of this programme, the Creative & Communications Association manages a Pitch Consultant Accreditation process, runs a cross-industry sentiment survey on pitching and maintains the best practice Pitch Guidelines. The purpose of this programme of work is to develop a strategic framework which delivers a positive impact for the Irish marketing and communications industry.
Research and Insights
We deliver authoritative, Ireland-specific research that helps members make better decisions, support the commercial case for what they do, and inform government and stakeholders.
Industry guidelines
Members benefit from guidelines on key regulatory and policy issues impacting the industry and the business environment.
Members who would like more information can contact:
Kate Goldsmith
Director of Membership Services
kate.goldsmith@ccai.ie.
