Virtual Event
The Anatomy of an Effie-Winning Case with Bruno Yanagui
October 2 @ 10:00 am - 10:45 am
Virtual Event
The Road to Effie Awards Ireland 2027 Starts Here
Ahead of the Future of Effectiveness Conference and the launch of the Effie Awards Ireland 2027, join Bruno Yanagui on October 2nd for a practical masterclass on identifying the hallmarks of an Effie-winning case.
As Global Planning Director at LOLA MullenLowe Madrid, Bruno has worked with brands including Coca-Cola, Magnum, Heinz, Google and Burger King, earning a Cannes Lions Grand Prix, a WARC Global Grand Prix and multiple Effie Europe awards.
In this practical session, Bruno will break down the key indicators of an Effie-worthy case, helping you assess your campaign’s potential before you even open an entry form.
You’ll learn:
- What separates good work from award-winning effectiveness
- The proof points judges look for in a winning case
- How to identify genuine Effie potential in your work
- Common weaknesses that undermine strong entries
- Lessons from some of Europe’s most effective campaigns
Whether you’re planning a future Effie entry or looking to strengthen the impact story behind your work, you’ll leave with practical insights from one of the industry’s leading effectiveness experts.
Date: Friday, 2nd October
Time: 10am – 10.45am
