The Creative & Communications Association has released the results of its fourth Pathfinder Pulse Survey, which covers Q2 2026. The results of the past year provide an opportunity to analyse key trends for the sector. The findings show an industry that has demonstrated real resolve over the past twelve months, even against a difficult global trading environment. Members continue to retain clients, win new business, and maintain a positive outlook for the year ahead. At the same time, the results point to ongoing cost pressures, regulatory concerns and uncertainty that continue to shape business confidence.

The Creative and Communications Association are supporting Creative Ireland through the Creative Calling Initiative to make young people more aware of the various career and skills opportunities that exist across the creative sector.

The Creative & Communications Association has released the results of its fourth Pathfinder Pulse Survey, which covers Q2 2026. The results of the past year provide an opportunity to analyse key trends for the sector. The findings show an industry that has demonstrated real resolve over the past twelve months, even against a difficult global trading environment. Members continue to retain clients, win new business, and maintain a positive outlook for the year ahead. At the same time, the results point to ongoing cost pressures, regulatory concerns and uncertainty that continue to shape business confidence.

Earlier this week, the European Commission published finalised Guidelines on Transparency of AI-Generated Content. These clarify the obligations under Article 50 of the EU AI Act, which apply from 2 August 2026. The Oireachtas has also approved Ireland's implementing legislation, with Ireland's new AI office to be established by the same date.